Content Writing - Really?

"Content is KING" i am sure every webmaster and online marketing company has used this phrase more than once and based atleast some of their sales pitches around it.

All i have to say to that is "REALLY???"

Honestly, how many sites have we come across which have good quality content written, atleast the ones that I have seen seem to have content written not to impart information, but to promote websites and in turn promote the keywords around which the entire information is tweaked.

The entire reason for todays post is because one of our team members came to me asking if we can change the content written on a website and make it more content rich.  So basically he wanted us to rewrite everything to focus on the keywords, which are being promoted and change the orientation of the page towards selling rather than actual pure content.  Agreed, very important and needs to be done and will probably be done in this case also, but not for the "About Us" page  and other pages which need to give accurate, correct and crisp information to the users.

A big part of the blame for such tweaked content relies on us online marketing people also, our content writers get a brief which has keywords and the number of words needed, based on which an article or a blog post is written - can we blame them? No wonder, content writing has now seem to become one of the hardest and also the most sought after job - considering "Content is KING" the better the "king maker" you can find, the better the rankings you will get on google and other search engines.

Agreed that we are big into online marketing, but in addition to professionals we are also daily and avid users of the internet and also google.  More often than not we do end up on websites ranking very high on search engines, but dont really have any useful information to give, not because they are off-topic, but because all they are trying to feed into you are keyword oriented content blocks which are written with the pure intention of getting higher SERPS.

We, at MAG Studios have a different approach.  We write pure information rich content for users to actually benefit and also to uphold and enhance the image of our clients.  In addition to this we have a lot of content written, which is not only rich in keywords but is also inclined towards user interaction and user interest, giving our clients higher rankings - more user engagement and better ROI on their online marketing activities.

Till the time Google "GOD" does not change its algorithm to actually differentiate between information rich content and keyword rich content, i guess everyone needs to strike a balance between what gets them results and what upholds their credibility and brand image online.

Get in touch with us at MAG Studios to evaluate how a change in your existing online marketing plan or a fresh online marketing plan can help you get more conversions and higher placements - more revenue online.

You and Me on Google!!!

So the entire online community and businesses are scampering to be at the top of search engines so you and me and other people like us can find them and go to them and potentially increase their business and sales and revenues, which has made online marketing and search engine optimization one of the primary activities done by IT companies and in fact one of the largest revenue earning service for companies also.  A VERY VERY GOOD thing, no doubt, both for the service provider and the company for whom the service is rendered.  But, what if these search engines are saving our activities online (without our consent) and selling to private investors et all?  Would you still be comfortable searching for everything online, at work, outside work - during night time (Ahem!) and otherwise?


A recent news article got my attention to the following :- "BBVA, Spain’s second-largest bank by assets, is teaming up with Google to use its search engine results to provide advanced forecasts of hotel and tourism demand in the country, part of a plan to market real-time economic indicators to its clients.

The bank and internet group will announce on Monday a scheme called the “BBVA-Google tourism activity in Spain indicator”. The first pilot project has focused on measuring advance demand for hotel stays and tourism interest in Spain by using search engine data."

So, my question is that how is the above possible, if google is not tracking and selling the search information to BBVA?  I read a little more and there was this interesting article on BBC :- Google persuades Spanish bank BBVA to use the cloud :- So is the information sharing by google in return for this activity of BBVA or is it a straight off purchase?  In either case, it is our information - our search pattern - our work on Google which is being shared without our knowledge.

If Google is going to share public information it aggregates, then it should be sharing it with everyone in a public domain - just imagine having access to all that priceless user information, just the thought makes me feel how much more sales and money we can help our client make just by simple analysis of what the market trend is and where it is moving.

Well, till we get access to that information, our clients are still relying and benefiting from our Online Marketing and Search Engine Optimization team's knowledge and activities.  If you are looking for more visibility for your website online and are looking to increase your traffic - sales - revenues - then get in touch with us at MAG Studios and let us work with you to increase your revenues.