Content Writing - Really?

"Content is KING" i am sure every webmaster and online marketing company has used this phrase more than once and based atleast some of their sales pitches around it.

All i have to say to that is "REALLY???"

Honestly, how many sites have we come across which have good quality content written, atleast the ones that I have seen seem to have content written not to impart information, but to promote websites and in turn promote the keywords around which the entire information is tweaked.

The entire reason for todays post is because one of our team members came to me asking if we can change the content written on a website and make it more content rich.  So basically he wanted us to rewrite everything to focus on the keywords, which are being promoted and change the orientation of the page towards selling rather than actual pure content.  Agreed, very important and needs to be done and will probably be done in this case also, but not for the "About Us" page  and other pages which need to give accurate, correct and crisp information to the users.

A big part of the blame for such tweaked content relies on us online marketing people also, our content writers get a brief which has keywords and the number of words needed, based on which an article or a blog post is written - can we blame them? No wonder, content writing has now seem to become one of the hardest and also the most sought after job - considering "Content is KING" the better the "king maker" you can find, the better the rankings you will get on google and other search engines.

Agreed that we are big into online marketing, but in addition to professionals we are also daily and avid users of the internet and also google.  More often than not we do end up on websites ranking very high on search engines, but dont really have any useful information to give, not because they are off-topic, but because all they are trying to feed into you are keyword oriented content blocks which are written with the pure intention of getting higher SERPS.

We, at MAG Studios have a different approach.  We write pure information rich content for users to actually benefit and also to uphold and enhance the image of our clients.  In addition to this we have a lot of content written, which is not only rich in keywords but is also inclined towards user interaction and user interest, giving our clients higher rankings - more user engagement and better ROI on their online marketing activities.

Till the time Google "GOD" does not change its algorithm to actually differentiate between information rich content and keyword rich content, i guess everyone needs to strike a balance between what gets them results and what upholds their credibility and brand image online.

Get in touch with us at MAG Studios to evaluate how a change in your existing online marketing plan or a fresh online marketing plan can help you get more conversions and higher placements - more revenue online.

Work without computers - is it possible?

So, i work for an IT company and we have a big sales team which keeps working on newer sales pitches and ways to sell our products and services to existing and newer clients.  I keep telling them that there job should be the easiest cause i cannot think of any business which can survive and grow without a website, software solutions and marketing on the internet giving them access to the millions and millions of internet users scouring the internet for products and services to buy.

Do you think there are still businesses which are surviving and growing without using computer software solutions and websites in this time and age of growing internet and access in the hands of those millions and millions of users who are looking for your products and services online.  Being a project manager managing the IT applications for some of the largest users of software solutions - I get an insight into the kinds of software requirements growing and already established fortune 500 companies are getting developed.

Be it a software used for internal workings of the company employees - an intranet system or for collaboration and interaction with the clients - a client extranet - or an easy to use non-technical website management system - a content management system or a lead/sales tracking system - a crm system - there is always a need and demand for such software systems by companies.

Apart from the software requirements, websites have now become an integral part of businesses these days.  You could sell your products or services online - if you dont want to sell - just showcase them - use for website as an excellent branding tool, the usage and benefits are unlimited.

Done with the above,  have softwares to increase your efficiency and a website showcasing everything, well now you need Online Marketing and SEO to actually get the millions of users to your website.  You cannot just have a website and not do good online marketing and seo to promote your business online, that is just a bare necessity to earn more money and increase your revenues.

So, now my question to you again?  Do you really think that there are still business houses which can survive and grow without computers???

Social Networking - Not so Social Anymore :'(

So, social networking has been a primary time-spending area for internet users online of late. Be it any age group or any place from which the internet is accessed, users tend to go and spend a lot of time on social media websites.  There are research reports supporting the above claim and the sheer amount of users on Facebook and other social media platforms is a very good testimony of the popularity of these platforms.

However, of late there have been a lot of reports and articles coming out claiming that internet users are now getting bored of social media sites and have started to spend less and less time on them.  WOW!!! so does this mean that internet users are going to be spending less time online or does this mean that internet users are going to be spending time doing other useful things, which they have access to online - like educating themselves and increasing their know-how about things, finding your products and services, buying more items online since they have time and need something to do.

As a software services, website designing and online marketing company, this is both good and bad for us.  Social Media platforms had become an important and integral part of any online marketing campaign and one of the primary selling point for our customers.  With users now starting to spend less time on it, the focus and the importance of social media campaigns is going to dwindle (however please dont expect a drastic fall on an immediate basis) - now that is the downside for us, however the plus side would be that the other activities that we do on a regular basis to get your businesses ranked up higher and get you more traffic and increase your revenues are going to increase.  So more sensible campaigns, a shift from the almost automated work schedules and use of more brain power and trust us, with the kind of education qualifications and experience everyone has at MAG Studios, that is never an issue.

If you are looking to increase your visibility online and drive more traffic to your site to increase your revenues, get in touch with us at MAG Studios, where we are always working on newer methods to increase your revenues.

The Rights and the Wrongs of Blogging

So i blogge"D" about how the online marketing and commercial interests have penetrated into blogging and taken some element of "personal individuality" away from the concept of Blogging these days.  I was tweeting about something when i saw a tweet which said "New blog post: how to use mobile tv? " and this got me wondering whether the blog was written to share knowledge with the readers and then the link was tweeted for the good of internet users or does this also have a keen commercial interest in it.  The reason i am still wondering is because the blog is not reachable and cannot be read ... lol


I am of a very firm belief that a blog should be based on what one wants to write about first and then maybe some commercial interest and internet marketing and seo use.  I wont deny, but all the blog posts that we make for ourselves and our numerous clients, are in some sense used to promote the businesses online and get more and more traffic to the website, however the topics on which we blog about are not decided with that motive.


We, at MAG Studios take interest in what we do and even better, we enjoy what we do.  There are members of our team who take it purely as a job, but the core management and the senior staff love what they do at their work place and hence do a far more superior job than what our competing companies do for their clients.

So, coming back to the topic of the post, we dont think that there is any "Right" or "Wrong" way of blogging.  I mean, it is a blog, you are supposed to put your thoughts your knowledge and your intelligence into it based on what you know, THAT COMES FIRST and then you can use it for any other reason you want, be it online marketing and seo, be it branding or be it promotion of anything at all.


If you would like to work with people who enjoy working and are obviously very well qualified to do the job and also have more than adequate experience and exposure doing work, then please get in touch with us at MAG Studios, http://www.mag-corp.com - we would love to work with you.