Online Marketing - Google Dance = Webmasters Dance

Hello to all webmasters and all other users reading this blog.  I am sure that the numerous company maintained and written blogs only talk about how good their online marketing strategies are and how their clients have benefitted and how you, as a potential client can benefit from working with them.  But, has anyone ever mentioned the difficulties in getting all those things done, the ups and downs and most importantly the unexpected sudden ups and downs which create a lot of havoc and uncertainty and certainly certainly throws the best of webmasters and online marketing teams off their comfort zone for sure.

I would like to share a recent experience that we faced with a client of ours, a call on a nice productive evening informed us that their rankings had disappeared, disappeared??? I mean unbelievable, since there were multiple teams working on the site and overlooking each others work - so any mistakes would have been caught.  So we did our ground work and it did turn out that the rankings had indeed disappeared.  After a round of some shouting, arguments and a little panic in the department, some searches were made online - google panda update - google algorithm update - site penalized etc. etc. i mean when you are on top of these things and still stuff happens, what do you do? obviously you revert back to what Google "God" has to say about these things.

Articles and forums were scanned - things about google dance and proxy searching in other datacenters were highlighted - but then the most unexpected thing happened - the rankings came back but were case sensitive - case sensitive????? isnt google search "Case Insensitive"...??? and then the rankings went into oblivion again - then came back and then went again???  After about 3 days of Google god playing torture with most of us at the online marketing department - the rankings came back and (fingers crossed) have been there for 3 days now, so we are all hopeful that the rankings are here to stay for the good.

So, we have finally termed this as a twisted case of google dance and documented it so if it does happen again - we loose less sleep and can move ahead.

Just FYI - if this does happen with anyone, please do not get into aggressive link building from the very onset of this, resume your normal activities else google may mark your site as a spam website.

Hoping others who have had similar experiences would share them with us, so we can also work on the concept of crowd sourcing and improve our skillsets.

Every one is an expert :D

I am sure everyone has at least once or more than once felt that every second person they meet claims and acts and imposes as an expert in some field or another.  Even if you yourself have the highest possible qualification in a subject or the requisite work experience, you do once in a while come across someone, who would tell you how to do your job correctly.  Annoying, but at the same time it is very funny.

We amuse ourselves in our free time by scouring the internet for online marketing and search engine optimization blogs.  We have a long list of blogs, we really look forward to reading to get an insight on what is latest, the moving and changing trends and the latest phenomenon's on search engine - the real bloggers who have proved themselves in this domain and who are the experts - experts we follow, whose advice we practice and validate to the best of our abilities - BUT - we have an even longer list of blogs, which we keep going back to just to read what knowledge they are throwing at gullible readers and pretending that they are the industry leaders in online marketing and search engine optimization, just because they keep blogging using the buzz words in every single paragraph.

If you follow blogs and are fond of reading online, please do search for "Google Panda Update" and you will see  very very long list of websites, each and every one giving you their 2 cents on what the google panda update is all about and some not writing anything at all about the panda update, but just saying the panda update happened. The reason of this blog is one such panda update article that i read and trust me i would love to post the link here, but that would just be too nasty on my part.

So, coming to the main point,  i sincerely hope that all internet users and browsers looking for services and products online dont get too carried away by long meaningless articles and blog posts with fancy designs and patterns.  Please do validate what everyone online claims because chances are that more often than not, there is a BIG element of "not-so-correct" information in there.

Wishing everyone a very happy browsing experience and loads of fun and laughter if you come across any pseudo-knowledgeable blog like i did today.

Social Networking - Not so Social Anymore :'(

So, social networking has been a primary time-spending area for internet users online of late. Be it any age group or any place from which the internet is accessed, users tend to go and spend a lot of time on social media websites.  There are research reports supporting the above claim and the sheer amount of users on Facebook and other social media platforms is a very good testimony of the popularity of these platforms.

However, of late there have been a lot of reports and articles coming out claiming that internet users are now getting bored of social media sites and have started to spend less and less time on them.  WOW!!! so does this mean that internet users are going to be spending less time online or does this mean that internet users are going to be spending time doing other useful things, which they have access to online - like educating themselves and increasing their know-how about things, finding your products and services, buying more items online since they have time and need something to do.

As a software services, website designing and online marketing company, this is both good and bad for us.  Social Media platforms had become an important and integral part of any online marketing campaign and one of the primary selling point for our customers.  With users now starting to spend less time on it, the focus and the importance of social media campaigns is going to dwindle (however please dont expect a drastic fall on an immediate basis) - now that is the downside for us, however the plus side would be that the other activities that we do on a regular basis to get your businesses ranked up higher and get you more traffic and increase your revenues are going to increase.  So more sensible campaigns, a shift from the almost automated work schedules and use of more brain power and trust us, with the kind of education qualifications and experience everyone has at MAG Studios, that is never an issue.

If you are looking to increase your visibility online and drive more traffic to your site to increase your revenues, get in touch with us at MAG Studios, where we are always working on newer methods to increase your revenues.

You and Me on Google!!!

So the entire online community and businesses are scampering to be at the top of search engines so you and me and other people like us can find them and go to them and potentially increase their business and sales and revenues, which has made online marketing and search engine optimization one of the primary activities done by IT companies and in fact one of the largest revenue earning service for companies also.  A VERY VERY GOOD thing, no doubt, both for the service provider and the company for whom the service is rendered.  But, what if these search engines are saving our activities online (without our consent) and selling to private investors et all?  Would you still be comfortable searching for everything online, at work, outside work - during night time (Ahem!) and otherwise?


A recent news article got my attention to the following :- "BBVA, Spain’s second-largest bank by assets, is teaming up with Google to use its search engine results to provide advanced forecasts of hotel and tourism demand in the country, part of a plan to market real-time economic indicators to its clients.

The bank and internet group will announce on Monday a scheme called the “BBVA-Google tourism activity in Spain indicator”. The first pilot project has focused on measuring advance demand for hotel stays and tourism interest in Spain by using search engine data."

So, my question is that how is the above possible, if google is not tracking and selling the search information to BBVA?  I read a little more and there was this interesting article on BBC :- Google persuades Spanish bank BBVA to use the cloud :- So is the information sharing by google in return for this activity of BBVA or is it a straight off purchase?  In either case, it is our information - our search pattern - our work on Google which is being shared without our knowledge.

If Google is going to share public information it aggregates, then it should be sharing it with everyone in a public domain - just imagine having access to all that priceless user information, just the thought makes me feel how much more sales and money we can help our client make just by simple analysis of what the market trend is and where it is moving.

Well, till we get access to that information, our clients are still relying and benefiting from our Online Marketing and Search Engine Optimization team's knowledge and activities.  If you are looking for more visibility for your website online and are looking to increase your traffic - sales - revenues - then get in touch with us at MAG Studios and let us work with you to increase your revenues.